There was a time when people believed, as a fact, in the “end of the world” depicted as an infinite cliff. Aristotle and Pythagoras, in keeping with more modest names, fought bravely to demonstrate the opposite – a planet which resembled the shape of a sphere.
Years and years later, the British sailor Ellen MacArthur took advantage of the “sphericity” of the Earth to circumnavigate the globe in the 2005 Vendée Globe regata, breaking the standing world record in the category of individual navigation. Athletic achievements aside, the regatas aroused in MacArthur sensibilities for issues far greater than winning a competition.
She can testify in situ how much our planet is changing. In extreme conditions, you can see how each natural resource is essential for survival. In 2010, she created the Ellen MacArthur Foundation, and since then has sailed much more turbulent waters; convincing and encouraging an entire production chain to form an opinion thinking in a more circular way, i.e., to understand that the cycle of the finished product does not end when it reaches the consumer. The post-consumer cycle is as, or even more important.
Incorrect disposal is directly responsible for the existence of increasingly larger dumps and landfills. Companies are responsible for what they produce, and by investing in the repurposing of the materials they manufacture, are saving the environment from these materials — many of which decompose in hundreds of years.
As a global member of the Ellen MacArthur Foundation and the CE100 program, Santa Luzia found in recycling Styrofoam (EPS) and polyurethane (PU) waste not only a great opportunity to preserve nature, but also to position itself within the vanguard framework of sustainable, global design, long before regulations like the National Solid Waste Policy (PNRS).
Our first experience in CE100 was participating in the workshop of the network which happened in Brasilia in November 2017. At the event, we were represented by Director Marcos Effting Zanette and President Mr. Gilberto Zanette. We could showcase in the circular display our process of recycling polystyrene which was presented in a differentiated and creative way.
“The current economic model is characterized by heavy losses: extraction of resources, processing, use and disposal,”analyzes Stephanny Wiggers May, materials engineer for Santa Luzia. “Most of the materials we use is lost, the things we produce are underused and our efforts to reverse the situation come from treating the symptoms, not the cause.
Today, some resources are already scarce, others no longer exist, for this reason , systemic solutions will be necessary to treat the problem.”
The Circular Economy is a term that has been widely used by Santa Luzia, as an alternative to the current economic model: the linear model. This new model proposes that the materials are kept in long-term cycles: products which last longer and at the end of their lifecycle can be easily recycled or reused. This prosperous circle makes an effort to minimize problems of solid waste across the whole world and that the use of natural resources is not the priority in the production chain. In the video below, Santa Luzia shows how this term is inserted in its business model. Through the recycling of Styrofoam (EPS) and polyurethane (PU), the company has already turned millions of pounds of this waste into finishings and coatings. In this way we contribute to the health of the environment and beautify environments with products of the highest quality.
Santa Luzia will participate actively the workshops which will happen in the US and also in Europe. We will cover everything here on the blog about the experience of being a part of this global network leader in circular economy.
About the Ellen MacArthur Foundation
The Ellen MacArthur Foundation was formed in 2010, to accelerate the transition to a circular economy. The organization today is one of the leaders in global ecological thinking, and works by inserting a circular economy on the agenda of decision makers in the world of business, governments and academics. The foundation work combines a solid economic foundation with a powerful conceptual framework, forming an extensive network of members and employees.
The program CE100 is a global platform of innovation and collaboration created in 2012 to enable organizations to develop new opportunities to understand and perform quickly their ambitions in a circular economy. The program brings together large companies, governments and cities, academic institutions, emerging innovators and affiliates on a single platform.